Pica

Increase Paid Readership

admin — Thu, 14 Jun 2012 20:45:47 +0000

What newspaper does not want more paid readership?

Most out-of-the-area print subscriptions are a financial wash. The cost of the paper, ink and distribution combine to often make the print subscription break-even.

An online subscription is nearly all profit for you and your readers are happier because they get “the paper” immediately.

No waiting for the USPS to deliver your latest publication a week or more after publicatiion. Newspapers now have a lot more paid subscribers available to them with a much greater profit margin. Snow birds, people who grew up in your community or those looking to move into the community are now potential subscribers.

New paid readership and all new profit - what are you waiting for?

Good Focus, Good Training, ROI

admin — Tue, 14 Jun 2011 20:24:02 +0000

I always assume that every newspaper salesperson has about 14 things to sell at their paper: the latest edition of the newspaper, one or two special sections, a business directory, sponsorships, guides, church page and so on – about 14.

Now add your website. And it’s not that your sales people don’t want to sell it, it’s just they don’t have time or focus and, frankly, they really don’t have the knowledge to confidently promote it.

All we do is web advertising sales for newspapers and because of our experience and knowledge we can deliver a polished presentation that brings this new revenue to your newspaper. It’s great ROI for you and its proven successful.

Don’t you think it’s time to get your website delivering a profitable monthly cash flow? We can help. Call or Email me today, – RobAnfinson@yahoo.com 612-910-7714

6 Myths About The Online Newspaper

admin — Tue, 14 Jun 2011 19:45:15 +0000

You Need Expensive Proprietary Website Software: No longer true. Just read the open the first page of www.Drupal.org – 16,000 modules available (most for free), millions of Open Source websites, tens-of-thousands of developers. TownNews, 1up, Matchbin and others can’t keep pace and can’t develop fast enough. Again, much of it for free. Talk to us how we can save you significant money to get a better website. Stop renting, make this happen for your media.
Robbing Peter to Pay Paul: Nope. It’s one of the fundamental rules of any business that your best clients are your current ones. Our experience, having worked at with manynewspapers for years, is that it is extremely rare that an advertiser reduces print advertising for web advertising – it just does not happen. The fact is, they increase their total advertising.
The Newspaper Is Losing Print Subscribers The Web: True, if you’re giving away your news for free. Community newspapers have the advantage of being the hands-down favorite local news outlet because of their depth-of-coverage. Many community newspapers are actually increasing their paid subscriptions by “doing it right”. These papers have learned how to make print and web work together for a greater return.
Newspaper Sales People Can Sell the Web: They can, but like anything, to do it right and to do it well proper training makes a huge difference. This is where Pica shines. You can avoid the “big mistakes” frequently made by even the best sales people when selling the web: they don’t quite understand the product, they don’t sell for the long-term, they under-price your site, and the “ad inventory” is almost non-existent and messy – to name a few.
The Web is the Future of Newspapers: I’m not convinced. Diet Coke didn’t bring down regular Coke, in fact, Coca-Cola sold more product because it had both. Newspapers can do the same.
You Can Do Your Web Ad Sales In-House: That’s the theory, but I’ve seen too many publishers convinced by well-intentioned sales people that they can sell web with no training or general knowledge of how optimize and then one year later there’s still nothing sustainable happening. Also, it’s much tougher to go back to advertisers later, after they’ve already said, “No thanks” or “I already tried that.” It is important to get your web sales done right the first time.

It costs nothing for you check with us and what we can bring to your table. The short phone discussion and a free analysis will give you a much more precise view of your online potential.

Act on this, again, it’s costs you nothing, whereas the upside could be significant.

Successful Newspaper Web Sites

admin — Wed, 25 May 2011 19:58:08 +0000

It is no longer a question of whether community newspapers should be online, the real question is about how they should be online.

Do you want your site to be profitable with new revenue?
Do you want your site to have a pay wall to increase paid readership subscriptions?
Do you want your site to be attractive and have a balanced blend of editorial, advertising, local information and web features?
Do you believe the myth that web-takes-from-print advertising? It’s just the opposite: you will increase paid readership, you will get all new ad revenue – much from non-print clients, you will win back advertisers who have left you and you will be able to up-sell your print editions.

The sum of the all the revenues from your website can add up to a significant profit for you. Don’t put it off any longer, contact us and find out how much revenue your site can generate. Get a free, no obligation analysis, we’re happy to help!