I always assume that every newspaper salesperson has about 14 things to sell at their paper:  the latest edition of the newspaper, one or two special sections, a business directory, sponsorships, guides, church page and so on – about 14.

Now add your website.  And it’s not that your sales people don’t want to sell it, it’s just they don’t have time or focus and, frankly, they really don’t have the knowledge to confidently promote it.