Increase Paid Readership
Posted by admin on Jun 14, 2012 in More | 0 commentsWhat newspaper does not want more paid readership?
Most out-of-the-area print subscriptions are a financial wash. The cost of the paper, ink and distribution combine to often make the print subscription break-even.
An online subscription is nearly all profit for you and your readers are happier because they get “the paper” immediately.
No waiting for the USPS to deliver your latest publication a week or more after publicatiion. Newspapers now have a lot more paid subscribers available to them with a much greater profit margin. Snow birds, people who grew up in your community or those looking to move into the community are now potential subscribers.
