Increase Paid Readership

What newspaper does not want more paid readership?

Most out-of-the-area print subscriptions are a financial wash.   The cost of the paper, ink and distribution combine to often make the print subscription break-even.

An online subscription is nearly all profit for you and your readers are happier because they get “the paper” immediately.

No waiting for the USPS to deliver your latest publication a week or more after publicatiion.  Newspapers now have a lot more paid subscribers available to them with a much greater profit margin.  Snow birds, people who grew up in your community or those looking to move into the community are now potential subscribers.

New paid readership and all new profit  – what are you waiting for?

Leave a Reply

Your email address will not be published. Required fields are marked *